Digital Cameras
 
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Business portrait photography is all about capturing the look and feel of a person with an emphasis on the face, eyes and expression. This type of photography is not only for corporate portraits or professional models; it can encompass any kind of photo shoot. Your photos don't have to be technically perfect but require very good lighting and camera angles to bring the correct facial features and provide depth. The balance between a flat image and one with too strong of shadows is a fine one that some photographers never master.

Executive business portrait photography is a convenient way to record milestones in your company, document corporate executives for use on web sites and in print. Photography is important in recording events as it has the ability to generate memories associated with nostalgia and affection. Professional photographers who want the very best quality and the ability to manipulate the image later shoot RAW files. The reason RAW files are superior is the file contains 100% of the information the camera can gather. Later it can be changed and fine-tuned during post processing to get perfect skin tones, contrast and depth. It does not make sense not to use all the camera has to offer. The JPG files are compressed which means the camera removes the information it feels is not important to the photo. I prefer to decide what is or is not required then reduce the file size if required. Once the file information is removed it is gone forever. With RAW capture you have a complete original as back-up.

For first quality business portraits, my clients are usually seated against solid color background and lit with light from a soft box or even a window.Sometimes I use both window light and flash to get the look I want.while a single light may be good for some looks, A second light source can also be used to increase or reduce shadows. This source could be a reflector, a black board to remove light from the scene or a second light. If the background is dark, a hair light may be required to highlight the hair and keep the subject from blending with the background. The camera can be angled down to enhance facial features or angled slightly up to change the look. The same concept is used when photographing with an office or boardroom as the background. It is all about mixing camera angles and light to enhance your client.
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